What makes your Digital Marketing Strategy difficult?
Digital Marketing
is complex
Combine strategy and technology to beat complexity.
Rising Ad & Marketing cost
Don’t waste your budget but gain performance insights.
Stricter Privacy Regulations
Be data privacy compliant while collecting as much data as possible.
Fast Changing Marketing Technology
Create a scalable performance system over all your marketing channels.
Disconnected strategies across channels
Don’t waste your budget but gain performance insights.
Fragmented or unreliable data
Don’t waste your budget but gain performance insights.
The Challenge
Legacy giving is a meaningful but highly sensitive topic. UNICEF wanted to increase awareness around the idea of leaving a gift in one’s will to support vulnerable children worldwide. Because the subject is not widely discussed and often involves a long decision-making process, the campaign needed to do more than just generate visibility. It had to educate potential donors, create trust, and guide interested individuals through a careful and considered journey toward conversion.
Our Approach
We designed and executed a full-funnel strategy that supported potential donors at every stage of their journey:
Awareness
We launched emotional social media campaigns on Meta to introduce the topic of legacy giving and communicate its long-term impact in a compelling, accessible way.
Consideration
We guided interested users to dedicated landing pages through traffic campaigns and organic search improvements. These pages were optimized for clarity, emotional resonance, and a smooth user experience.
Conversion
We implemented lead generation campaigns to capture users interested in learning more or taking the next step.
To strengthen performance across the funnel, we also delivered conversion rate optimization recommendations to improve landing page performance and user progression
The Results
Over six months, the Legate campaign created a strong foundation for legacy giving awareness within UNICEF’s target audience. By combining emotional storytelling with a strategic channel mix and conversion-focused execution, the campaign reached more than 700,000 new users.
At the same time, engagement on the Legate landing page increased by 220% compared to pre-campaign levels. The result was not only stronger visibility for a complex topic, but also a scalable model for how non-profit organizations can use full-funnel digital marketing to drive both awareness and action.
FAQ
How to start with your Digital Marketing Strategy?
When is a good time to start with setting up our Digital Marketing Strategy?
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Who should be involved in creating our Digital Marketing Strategy?
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Which Marketing Technology should we use in our Marketing Strategy?
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Which marketing channels should we include in our Marketing Strategy?
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We only want leads. Why do we need a whole marketing strategy for this?
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Our Competencies
Online Marketing Touchpoints
Reach your audience where it matters most. We plan, execute, and optimise campaigns across all relevant digital channels.
Learn MorePerformance Marketing
Your data tells a story. We make sure you can read it. We build the foundation that turns raw marketing data into decisions that drive real results.
Learn MoreData Management
High-quality marketing decisions start with high-quality data. We manage the full data pipeline, so you can rely on accurate data.
Learn MoreData Privacy in Marketing
We ensure your digital marketing activities meet the data protection requirements of regulation such as GDPR, or the Swiss Data Protection Act.
Learn MoreWhat our clients say
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